Book: Craft beer design Gestalten

THE DESIGN, ILLUSTRATION, AND BRANDING OF CONTEMPORARY BREWERIES

 

Cutting edge packaging and graphic design created by and for craft breweries around the world. Craft breweries spring up like mushrooms around the globe. Creating unique brands to stand out, they draw from the full riches of graphic language and are leading the way in modern packaging design. From the minimalist to the expressionist, using lines, colors, patterns and illustrations, all the styles are allowed and it makes for an exciting, exuberant visual culture.

 In Craft Beer Design, Danish designer Peter Monrad finally brings a global perspective to the truly global phenomenon that is craft beer branding. As microbreweries use cans and bottle labels to define their ethos and identity, they push the boundaries of graphic design and illustration. This curated selection shows the best and the most out-there, and reveals that when it comes to craft beer, what’s on the can matters as much as what’s in it.

Peter Monrad is a Copenhagen-based graphic designer with years of experience in branding, art direction, design for mobile apps, and various international start-ups. He’s also an avid consumer of IPA and a musician / producer releasing music under the moniker Tiny Anthem.